{"id":267,"date":"2017-02-01T12:04:23","date_gmt":"2017-02-01T11:04:23","guid":{"rendered":"http:\/\/www.pewe.sk\/datalys\/2017\/02\/01\/sentigrade-how-it-all-began\/"},"modified":"2017-02-01T13:05:28","modified_gmt":"2017-02-01T12:05:28","slug":"sentigrade-how-it-all-began","status":"publish","type":"post","link":"https:\/\/www.pewe.sk\/datalys\/2017\/02\/01\/sentigrade-how-it-all-began\/","title":{"rendered":"Sentigrade &#8211; how it all began?"},"content":{"rendered":"<hr \/>\n<p><em>Sentigrade is a result of a cooperation of Faculty of informatics and information technologies STU in Bratislava and PR company Seesame. It automatically analyses content published on the social network and calculates sentiment for each comment posted by users. Furthermore, data is\u00a0also displayed through detailed statistics and graphs.<\/em><\/p>\n<div id=\"attachment_7725\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.pewe.sk\/wp-content\/uploads\/sites\/3\/2016\/12\/sentigrade-landing.png\"><img aria-describedby=\"caption-attachment-7725\" loading=\"lazy\" class=\"wp-image-217 size-medium\" src=\"https:\/\/www.pewe.sk\/wp-content\/uploads\/sites\/3\/2016\/12\/sentigrade-landing-300x188.png\" alt=\"sentigrade-landing\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2016\/12\/sentigrade-landing-300x188.png 300w, https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2016\/12\/sentigrade-landing-768x480.png 768w, https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2016\/12\/sentigrade-landing-1024x640.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-7725\" class=\"wp-caption-text\">Uv\u00edtacia obrazovka<\/p><\/div>\n<p><a href=\"http:\/\/sentigrade.fiit.stuba.sk\">Sentigrade<\/a> je projekt, ktor\u00fd vznikol ako v\u00fdsledok spolupr\u00e1ce <a href=\"http:\/\/www.fiit.stuba.sk\">Fakulty informatiky a informa\u010dn\u00fdch technol\u00f3gi\u00ed STU BA<\/a> a PR agent\u00fary <a href=\"http:\/\/www.seesame.com\">Seesame<\/a>. Cesta k nemu v\u0161ak nebola jednoduch\u00e1 a po\u010das nej sme sa museli neraz rozhodn\u00fa\u0165, ak\u00fdm smerom sa vyberieme. Ako sme sa teda k Sentigrade dostali?<\/p>\n<p>V\u0161etko to za\u010dalo ako moja bakal\u00e1rska pr\u00e1ca pod veden\u00edm Mari\u00e1na \u0160imka, ktor\u00e1 sa zameriavala na anal\u00fdzu sentimentu v slovensk\u00fdch textoch. U\u017e od po\u010diatku rie\u0161enia sme spolupracovali s agent\u00farou Seesame, a to najm\u00e4 na zbieran\u00ed a anot\u00e1ci\u00ed d\u00e1t, ur\u010dovan\u00ed tried klasifik\u00e1cie sentimentu a \u0161k\u00e1le hodnotenia. S\u00fastredili sme sa pritom na texty zo soci\u00e1lnej siete Facebook, konkr\u00e9tne z fan\u00fa\u0161ikovsk\u00fdch str\u00e1nok slovensk\u00fdch aj zahrani\u010dn\u00fdch spolo\u010dnost\u00ed, ktor\u00e9 spravuje Seesame.<\/p>\n<p><iframe width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/MY32-NYCPRw?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Po \u00faspe\u0161nom obh\u00e1jen\u00ed bakal\u00e1rskej pr\u00e1ce sme videli priestor pre \u010fal\u0161ie rozvitie potenci\u00e1lu n\u00e1\u0161ho rie\u0161enia. Podobn\u00fd n\u00e1zor malo aj Seesame, no pre potreby marketingovej anal\u00fdzy bolo potrebn\u00e9 omnoho viac ako len samotn\u00fa met\u00f3du klasifikovania.<\/p>\n<div id=\"attachment_7726\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pewe.sk\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-graph.png\"><img aria-describedby=\"caption-attachment-7726\" loading=\"lazy\" class=\"wp-image-269 size-medium\" src=\"https:\/\/www.pewe.sk\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-graph-300x107.png\" alt=\"sentigrade-graph\" width=\"300\" height=\"107\" srcset=\"https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-graph-300x107.png 300w, https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-graph-768x275.png 768w, https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-graph-1024x367.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-7726\" class=\"wp-caption-text\">Uk\u00e1\u017eka grafu, pomocou ktor\u00e9ho m\u00f4\u017eeme jednoducho identifikova\u0165 trendy.<\/p><\/div>\n<p>A to bol aj hlavn\u00fd impulz pre za\u010diatok u\u017e\u0161ej spolupr\u00e1ce so Seesame, ktor\u00e1 sa za\u010dala v auguste 2016. N\u00e1\u0161 t\u00edm sa roz\u0161\u00edril o Petra Ga\u0161para a Ivana Srbu a za\u010dali sme spolupracova\u0165 na n\u00e1stroji, ktor\u00fd by dok\u00e1zal automaticky zbiera\u0165 a vyhodnocova\u0165 d\u00e1ta z Facebooku. Spolo\u010dne sme mu vymysleli n\u00e1zov Sentigrade, ktor\u00fd v sebe skr\u00fdval pr\u00e1ve to, \u010do bolo jeho hlavn\u00fdm cie\u013eom \u2013 kvalitne \u201eodmera\u0165\u201c sentiment.<\/p>\n<p>Vytvorili sme\u00a0automatizovan\u00fd syst\u00e9m, ktor\u00fd dok\u00e1\u017ee z\u00edskava\u0165 pr\u00edspevky a koment\u00e1re zo zvolen\u00fdch str\u00e1nok na Facebooku. N\u00e1sledne sme tieto texty ohodnotili pomocou p\u00f4vodnej met\u00f3dy. Vy\u00fasten\u00edm cel\u00e9ho procesu bola prezent\u00e1cia v\u00fdsledkov, ktor\u00fa obohatili zauj\u00edmav\u00e9 \u0161tatistiky a grafy.<\/p>\n<h2>\u010co v\u0161etko Sentigrade dok\u00e1\u017ee?<\/h2>\n<div id=\"attachment_7727\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.pewe.sk\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-posts.png\"><img aria-describedby=\"caption-attachment-7727\" loading=\"lazy\" class=\"wp-image-268 size-medium\" src=\"https:\/\/www.pewe.sk\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-posts-300x188.png\" alt=\"sentigrade-posts\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-posts-300x188.png 300w, https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-posts-768x480.png 768w, https:\/\/www.pewe.sk\/datalys\/wp-content\/uploads\/sites\/3\/2017\/02\/sentigrade-posts-1024x640.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-7727\" class=\"wp-caption-text\">Podrobn\u00e1 anal\u00fdza sentimentu pr\u00edspevkov a koment\u00e1rov.<\/p><\/div>\n<p>Sentigrade je v\u00fdnimo\u010dn\u00fd t\u00fdm, \u017ee dok\u00e1\u017ee pracova\u0165 so <a href=\"http:\/\/text.fiit.stuba.sk\">sloven\u010dinou<\/a> a je usp\u00f4soben\u00fd jazyku soci\u00e1lnych siet\u00ed. Nie je to len n\u00e1stroj, ktor\u00fd dok\u00e1\u017ee r\u00fdchlo a jednoducho zisti\u0165 sentiment z pr\u00edspevkov na Facebooku. U\u017e v s\u00fa\u010dasnej alfa verzii m\u00e1 \u0161irokospektr\u00e1lne uplatnenie pre r\u00f4zne pr\u00edpady pou\u017eitia:<\/p>\n<ul>\n<li><i>Anal\u00fdza trendu zna\u010diek<\/i> &#8211; v\u010faka spojeniu s Facebookom vieme sledova\u0165 v\u00fdvoj zna\u010dky v \u010dase a ur\u010di\u0165, kedy sympatie \u013eud\u00ed so spolo\u010dnos\u0165ou klesaj\u00fa alebo st\u00fapaj\u00fa.<\/li>\n<li><i>Odha\u013eovanie nespokojn\u00fdch z\u00e1kazn\u00edkov<\/i> &#8211; pomocou Sentigrade vieme odhali\u0165 nespokojn\u00fdch z\u00e1kazn\u00edkov. T\u00edto z\u00e1kazn\u00edci nemusia by\u0165 nutne \u201chejteri\u201d alebo \u201ctrolovia\u201d, ale m\u00f4\u017eu sa opr\u00e1vnene s\u0165a\u017eova\u0165. Identifik\u00e1ciu tak\u00fdchto z\u00e1kazn\u00edkov m\u00f4\u017eu spolo\u010dnosti pou\u017ei\u0165 na rie\u0161enie ich probl\u00e9mov.<\/li>\n<li><i>Rie\u0161enie kr\u00edzovej komunik\u00e1cie<\/i> &#8211; spr\u00e1vcovia str\u00e1nok dok\u00e1\u017eu n\u00e1js\u0165 diskusiu, ktor\u00e1 sa nevyv\u00edja pod\u013ea ich predst\u00e1v a do tejto diskusie sa r\u00fdchlo zapoji\u0165.<\/li>\n<li><i>N\u00e1jdenie slab\u00fdch a siln\u00fdch str\u00e1nok produktu alebo spolo\u010dnosti<\/i> &#8211; so zapojen\u00edm nov\u00fdch techn\u00edk sme schopn\u00ed n\u00e1js\u0165 slab\u00e9 a siln\u00e9 str\u00e1nky produktov, a tak poskytn\u00fa\u0165 firme cenn\u00fa sp\u00e4tn\u00fa v\u00e4zbu od z\u00e1kazn\u00edkov.<\/li>\n<li><i>V\u00fdskum v oblasti informatiky<\/i> &#8211; jadro Sentigrade m\u00e1 samo osebe v\u00fdskumn\u00fd charakter, ke\u010f\u017ee anal\u00fdza sentimentu je v s\u00fa\u010dasnosti st\u00e1le akt\u00edvna oblas\u0165 v\u00fdskumu v celosvetovom meradle. Z\u00e1rove\u0148 v\u00fdsledok projektu m\u00f4\u017eu pou\u017ei\u0165 \u010fal\u0161\u00ed v\u00fdskumn\u00edci, ktor\u00ed pre svoj v\u00fdskum potrebuj\u00fa pozna\u0165 vlastnosti textu, napr\u00edklad pri odpor\u00fa\u010dan\u00ed, \u010do je oblas\u0165 na na\u0161ej fakulte ve\u013emi silno rozvinut\u00e1.<\/li>\n<li><i>V\u00fdskum v oblasti soci\u00e1lnych vied<\/i> &#8211; mysl\u00edm si, \u017ee Sentigrade m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00fd nielen pre n\u00e1s, informatikov, ale m\u00e1 potenci\u00e1l pom\u00f4c\u0165 aj v\u00fdskumu v soci\u00e1lnych ved\u00e1ch ako napr\u00edklad marketing, sociol\u00f3gia, mana\u017ement a pod.<\/li>\n<\/ul>\n<p>Sentigrade je unik\u00e1tny projekt spolupr\u00e1ce fakulty a spolo\u010dnosti Seesame. Sme radi, \u017ee sa t\u00e1to spolupr\u00e1ca zapo\u010dala a d\u00fafame, \u017ee bude pokra\u010dova\u0165 aj na\u010falej. Ver\u00edme, \u017ee Sentigrade si n\u00e1jde cestu aj medzi v\u00fdskumn\u00edkov v skupine PeWe a bude n\u00e1pomocn\u00fd pri dosahovan\u00ed aj va\u0161ich v\u00fdskumn\u00fdch cie\u013eov.<\/p>\n<p>Ak sa v\u00e1m t\u00e1to my\u0161lienka zap\u00e1\u010dila, Sentigrade si m\u00f4\u017eete vysk\u00fa\u0161a\u0165 u\u017e dnes:<\/p>\n<p><a href=\"http:\/\/sentigrade.fiit.stuba.sk\">http:\/\/sentigrade.fiit.stuba.sk<\/a><\/p>\n<p>Rastislav Krch\u0148av\u00fd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sentigrade is a result of a cooperation of Faculty of informatics and information technologies STU in Bratislava and PR company Seesame. It automatically [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/posts\/267"}],"collection":[{"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":1,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/posts\/267\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pewe.sk\/datalys\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}