Discovery of view patterns in navigational tasks on the Web

Abstract: Nowadays a considerable effort is invested into the development of methods aiming to influence the viewing patterns of Web users. It is a challenging task to understand and describe the behavior of Web users. To overcome this problem, we need to assign different patterns of behavior that is specific to user profiles and also to the information presented on web pages. With eye tracking devices we can obtain additional feedback from users about their interaction with the web.

In our work we shall focus on navigational elements of websites. We are going to test the effectiveness of different types of menus on the sample of users. Data from the eye tracker will be used for measuring and evaluating the effectiveness of different types of menus.

We hope that our findings will help the web designers to create more effective menus.