Analysis of Eye Movement Patterns Depending on Task in the Web Environment

Users perform various types of tasks on the web every day. Tasks includes searching via search engine, shopping, reading, chatting etc.. It is able to increase efficiency of these processes by recording and evaluating interactions of mouse or keyboard. Except of these devices it also able to use eye tracking technology which allow us to better understanding how users are thinking while performing their tasks. Users are thinking different while performing various types of tasks, which reflect in different gaze plots patterns.
In our research we will try to find and automatically identify patterns in gaze plots which are specific to searching or browsing in e-commerce web applications. On the basis of these patters we want to predict what kind of tasks user was doing.